The Challenge: Profitability Decline Amid a Labour Shortage

A recruitment and labour hire company approached us during a challenging period—New Zealand was experiencing a severe shortage of skilled workers. For a business reliant on placing workers, this created a major issue.

This was a particularly tough period for this industry, and as a result margins were falling away, and profitability had reduced significantly. Our client needed strategic guidance to regain control and improve their bottom line.

Our Approach: Back to Business Fundamentals

To help the client regain control, we worked closely with them to identify and strengthen the core areas of their business and create a clear, results-driven strategy. We helped the client focus on the key areas that make the business successful:

• Diagnose: Firstly, we spent time working with the client to diagnose the problems within the business, ensuring we weren’t just applying a band-aid to the obvious wound without addressing the underlying cause.

• Sales-Driven Strategy: Together, we refocused efforts on revenue-generating activities to ensure every opportunity was maximised, constantly refining based on real-time feedback.

• Margin Growth & Pricing Strategy: We introduced proper reporting and analysis to identify areas where value-added services could increase pricing. 

• Market Positioning: We helped the client understand where they stood in the market, refining their pricing and positioning to attract the right work.

• Financial Clarity & Decision Making:  Through better financial oversight, the client gained a clearer understanding of cash flow, enabling smarter decision-making and long-term stability. 

The Results: A Profitable Transformation

• ✅ Profitability Increase: 78% (before accounting for our fees) 

• ✅ Revenue Growth: From $3,870,000 to $5,780,000 

• ✅ Profit Growth: From $271,000 to $484,000 in 12 months

• ✅ Cash Flow Stability: The business became financially steady, reducing uncertainty. 

• ✅ Future Expansion:  Through continued work with Kendons, the client—now in control of their business—is exploring substantial growth opportunities and working toward creating a long-term asset for the next generation.

Scale, Refine and Grow Your Business with Kendons

This transformation didn’t happen by chance—it was the result of a proactive client keen to turn things around and effective 1:1 business coaching with us, over a 12-month period (and on-going). 

If you're looking to improve profitability, strengthen your financial position, and gain long-term stability, let’s talk.

The Challenge: Supply Chain Struggles & Cash Flow Pressure

Our client, a wholesaling business, had been experiencing steady growth with increasing profits. However, the industry as a whole was experiencing disrupted their supply chain due to global events, forcing them to carry triple the usual stock levels while sales and margins declined. This put immense strain on cash flow, creating significant financial pressure and stress for the business owner.

Our Approach: A Clear Roadmap to Recovery

To help the client regain control, we worked closely with them to develop a structured plan and implement key business strategies:

• Diagnose & Plan – We created a 12-24 month roadmap outlining specific goals, challenges, and actionable solutions.

• Financial Restructuring – We secured appropriate financing to support cash flow and ensure business stability.

• Margin & Profitability Tracking – We introduced regular reviews of business margins and product profitability to improve financial oversight.

• Sales System Implementation – We developed a structured sales strategy to drive revenue growth and improve customer retention.

• Ongoing Business Coaching – Through 1:1 coaching, we worked closely with the client to navigate real-time challenges and hold them accountable to the plan.

The Results: Stability, Profitability & Growth

• ✅ Profitability on Track to More Than Double – The business is set to achieve more than double last year’s profit.

• ✅ Margin Growth – Gross margin increased from 18% to 22%.

• ✅ Cash Flow Stability – The business now has a more predictable and steady cash position.

• ✅ Future Expansion – With financial stability restored, the client is now pursuing substantial growth opportunities and investments that were previously out of reach.

Regain Control & Build a Stronger Business with Kendons

This transformation was possible because of a proactive client and a structured, results-driven approach. By working together, we helped them navigate uncertainty and build a foundation for long-term success.

If you're looking to stabilise your cash flow, increase profitability, and create growth opportunities, come in and have a chat.